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Transportation

SMS Equipment makes big statement in support of cancer research, mental health

Messages supporting breast cancer and prostate cancer awareness, as well as mental health awareness, are part of the unique paint jobs on two Komatsu mining trucks.
Messages supporting breast cancer and prostate cancer awareness, as well as mental health awareness, are part of the unique paint jobs on two Komatsu mining trucks.

SMS Equipment Inc. and KMC Mining have partnered to make big statements in support of prostate cancer research, breast cancer research and mental health awareness - unusual, bright, giant, and mobile statements, in fact, that are intended to spark candid conversations.

KMC Mining and SMS Equipment partner in business with trust, candor and support - qualities they are translating directly to the field. Two off-highway Komatsu truck boxes have been painted pink and blue and affixed with slogans supporting prostate cancer research, breast cancer research and mental health awareness. Dirk Maritz, VP Business Development, SMS Equipment, says they are intended "to get the message out - ‘Are you ok?'"

Larry Gouthro, SMS Equipment General Manager in Fort McMurray, reflects "the oil sands and this community... is all about giving back and being part of things. I can see after people seeing these two trucks go to work, asking to see if we can do something similar for them, and we'd love to do that."

The message is deeply personal for many employees, including Brian Berkshire of SMS Equipment who was diagnosed with Padget's disease, a form of breast cancer.  "We're all healthy until something happens," he says. "It can happen to anyone. Have yourself checked."

Company Info

  • SMS Equipment

    11285 274 ST.
    Acheson , AB
    CA , T7X 6P9

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  • Komatsu America Corp.

    1701 W. Golf Road
    Rolling Meadows , IL
    US , 60048

    Although Komatsu started marketing its products in the 1960’s in the United States, our North American operations were established in 1970 with a fresh vision for the industry. Our goal was to become more than just a supplier of superior construction equipment. We made a commitment to become a trusted partner that could provide ongoing support to every customer. Today, Komatsu America is the second-largest, fully-integrated manufacturer and supplier of construction equipment in North America with a reputation for reliability that’s second to none. We have built a network of manufacturing plants and parts depots with approximately 2000 employees who manufacture many units in the United States to serve this market.  

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