November marked the four-year anniversary of the return of the segment-redefining Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, Canadian customers have bought 24,000 Colorados.
To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road Z71 Trail Runner and street-focused RST that offer options to match customer interests on the trails and on the street.
"Colorado helped reinvigorate the mid-truck segment, which has grown 130 percent from 2014 to 2017," said Doug Kenzie, national marketing manager for Chevrolet Trucks in Canada. "It delivers style and capability which is introducing new customers to Chevrolet and has proven the success of our three truck strategy."
"In only three short years, Colorado drove GM to earn number one market share in the mid-truck segment in 2017 and has further solidified this lead through October of 2018."
Colorado's success has been fueled by one of the broadest lineups in the midsize segment – including three powertrains, three configurations and a wide range of models and special editions – with a steady cadence of innovation.
Upon its introduction as a 2015 model, Colorado brought a new standard to the segment with three powertrain options, an estimated 8.8 L/100km highway fuel efficiency and 3,175 kilograms (7,000 pounds) of towing capability, and it introduced features such as the built-in Wi-Fi Hotspot with available 4G LTE data.
Since then, Colorado has made updates every calendar year, including:
- 2015: First available diesel engine offered in the segment (excluding other GM brands). Four years after it was introduced, no other competitor offers a diesel engine*, with class-leading 7.7 highway fuel efficiency and class-leading towing capacity of 7,700 pounds.
- 2016: All-new V-6 gas engine and segment-first eight-speed transmission.
- 2017: ZR2 model with wider track, lifted suspension from the factory, revolutionary Canadian-engineered Multimatic DSSV dampers and class-exclusive standard front and rear electronic locking differentials.
- 2018: ZR2 Bison performance variant developed in partnership with AEV that will reach dealers in early 2019.
- 2019: Two new special editions added to the lineup: RST and Z71 Trail Runner.