The Ram brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand.
Ram has the most innovative lineup of full-size trucks on the market. The 2015 Ram 1500 EcoDiesel is the industry's only diesel light-duty pickup. Ram has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver the total package.